The game winning shot, the devastating injury, the high-flying touchdown catch are the quick segments of sports story sports journalists and team executives are looking to deliver to fans. Vine, the six-second video-sharing app allows anyone to quickly record and share videos via Vine and Twitter.
Vine, opens the door for creative mobile communication between sports fans, journalists, and professional sports teams.
During the 2014 NBA playoffs a lucky fan sitting front row caught the amazing moment that Damian Lillard, player for the Portland Trailblazers, made a game winning shot to send the Trailblazers to the second round of the playoffs.
The Vine user, Thomas, allowed NBA fans across the globe to quickly see a spectacular highlight at an angle a television network could not have broadcast.
Vine, also offers organizations to get creative in their promotional efforts, like this quick Vine from the Phoenix Suns.
Or maybe a quick behind the scenes look at the NBA team, Los Angeles Lakers.
Whatever it maybe Vine can take fans and journalist into the sports world from a perspective outside of the television broadcast through a behind the scenes, or a silly Vine.
The witty mobile app has given sports organizations, journalist and fans a unique way to enhance the sports watching experience all through a mobile device.