#Hashtags a great and detrimental tool #J398

Hashtags are a popular and useful tool for social media marketers and users who love connect together.

There are times when the Hashtag strategy proves to be effective and unique however it can also result in something completely different then what was envisioned.

In August 2013 during the 50th anniversary of Martin Luther King Jr.’s iconic “I Have a Dream” speech, the Golf Channel decided to incorporate a social media strategy related to the speech.

The Golf Channel asked users to, “Tweet your ‘golf’ dream using the hashtag #DreamDay.”

This social media strategy proved to be harmful and disrespectful to the event as hundreds of users expressed their distaste via Twitter to the Golf Channel.

Social media is a weird world that companies need to take serious and think critically about before starting a Hashtag campaign that might end up connecting users to speak negative about your brand.

The social media gurus at the Golf Channel did not think very hard about this campaign and instead of achieving the marketing dream of free promotion on social media. They got hundreds of backlash tweets like these:

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